We had a blast filming for Michelin at the Kayalami Race tracks, as they took their VIP's for a few heart raising lapse around the circuit, promoting their tyres!
Filming everyones reaction as they got out of the cars and recording what they have to say, not only provides great feedback for the client, but also
creates instant content that was uploaded and shared immediately on all social media platforms
This enables the client with the opportunity to have a live interactive feed from their event to everyone else that couldn't be there, but doesn't want to miss out on the action!
Document what you do, rather than creating content, and use that footage to work for you on multiple platforms! Do it well, do it fast and make it interactive.
Thank you to Shoot You Photography and Chane Basson for making this happen.