I've recently taken on a more active approach on marketing my video company. This has forced me to do a lot of research on how to market effectively and more goal orientated. With the crazy tempo that the power of social media is growing, you are already behind if you are not actively marketing on these platforms yet, and it has become quite a full time job to keep up with the demands of these different platforms.
Facebook, Instagram, Twitter, Youtube, websites etc - each one of these are vital to be active on, but each one has a different audience, or let's say, a different feel to what the person scrolling would like to see or read.
"Now if you understand the gist of these differences, and start to embrace it, something quite enriching happens..."
People are constantly bombarded with new information in their newsfeed, and they scroll through it quite quickly, so much so that the term "content creation" is now a job description. That means, that everyday, you need to put something fresh about your product out there - a new video, a new photo, a new blog, a special offer, a different angle, a different approach, something new about your product that your target market hasn't seen before. This can get tricky. Now if you understand the gist of these differences, and start to embrace it, something quite enriching happens...
"it automatically gave me a clear vision for my life as well"
I realised how I have become quite an expert in knowing exactly how to articulate my brand to a specific audience. It has forced me to narrow my focus to only one thing - my product. It get's rid of all the other distractions and noises, I had to quickly get my vision and mission in order, what are my goals? Where do I want to be? What do I want to achieve? Who is my target market? And while I was writing all this, it automatically gave me a clear vision for my life as well. I knew exactly where I stood and what I needed to do to reach my goals. I now know my product/service better than anyone, I can describe it on any platform and dissect it down to the smallest part of it and still understand it's function and purpose.
"Articulate your vision - it needs to be clear"
I believe we should write a mission statement for our lives as well, not just for our businesses.
It defines your identity, it outlines your purpose and the direction that you want your life to go in. It started to shape my creativity. And just as I am now everyday looking to create something new about my product, the same way I start to move more in the direction of my purpose and what my part is to play in this scenario and how my gift can shape it.
"A man's mind plans his ways, but the Lord directs his steps and makes them sure"
Marlie van Oudtshoorn