The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. Your over-arching marketing plan should cover all of your business activities, and while each campaign needs to be unique, it needs to keep your central plan and its goals in mind. MARKETING VIDEO'S - We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video:
Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.