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School Promo - Covenant College

Updated: Jan 8, 2019

When you watch a promo video, you get more than a few lines of texts and a couple of Photoshopped pictures. Promo videos often feel real when you see the character’s facial expressions, body language and even hear their vocal tones and how they emphasize different thoughts. The combination of seeing and hearing encourages trust and loyalty, especially in this day-and-age where business is done virtually rather than face-to-face. A promo video gives your business a bit of personality.

Videos play a very important role in the consumer decision-making process. Since videos are an opportunity for businesses to educate and also to entertain customers, video marketing becomes a powerful tool for businesses to promote their products and services. Great promo videos work because consumers associate positive feelings with a business and product after watching a video that was able to keep their full attention.

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