What's your Story?
Updated: Jun 13, 2019
Companies often organise team building events to strengthen the relationship between co-workers, challenge communication skills but also for lots and lots of fun & laughs together. We were asked to capture only 2 hours per day of this company’s team building week.
So wherever they went they had a camera operator traveling with them.
For us this was a simple task, to capture all the events and happenings as they happen.
It was only after the week was over, before we wanted to start the editing process, that the client decided to let this video portray something more than just a team building exercise of fun and laughs. It was because during the course of this week, he started to notice the changes in his employees attitudes and the sort of “family bond” that was formed, something he didn’t expect to see, and then decided to portray the growth between the employees and also what this could mean for the growth of their company.
This is where the “Storytelling” factor comes in.
Your video must have a purpose, it must have a message, a story to tell, a target to reach. It can’t just be a bunch of your best footage thrown together, put a nice music track on it and call it a “Highlight video”
This is something I find lacking with a lot of videographers. They can easily get caught up in the latest camera equipment, grips and toys, and what the camera is able to do, and then in their final edit, they use all the best clips to show off how great the camera is, but nowhere do you see the storyline, or how the video is portraying the message of the client’s specific brand or product.
Back to my client, though the brief or purpose of the video should be discussed before filming takes place, we understand that sometimes life happens, or something happens during the course of the event,
and the story shifts into a new direction, and the focus is placed elsewhere from that which was initially discussed in the meeting.
Which makes it even more necessary as a videographer to film everything - from every possible angle, viewpoint or perspective. So you can make sure to tell the story as the client purposed their event to be.
Here is a typical example of such a case. It started as a 2 hour per day team building for a short highlight clip - and turned into a “Tell the story of the growth in our company” - the story line changed dramatically but that was our challenge and mission. We succeeded and this particular video opened a lot of new doors to future clients.
"This video isn't great - it's BRILLIANT" - Feedback from client